Website narratives.
The architecture of your website, and the messaging that fills its pages are front-line tools for educating your audience about your product and service while establishing your brand identity.
I helped Scuba Analytics during a rebrand process rearchitect their entire website based on updated customer and product research which led to redefining our ICP, messaging hierarchy, personas, use cases, target industries, and content pillars.
Scuba Analytics.
CULTA.
I recently helped CULTA update the copy and flow across all pages of its website to improve user experience and SEO. Our work resulted in a 389% increase in organic sessions, and a 500% increase in mobile traffic.