Long-form content.
Content over 1,500 words ranks very well in the SERPs, and helps move prospects through the buyer’s journey. When creating quality content that benefits your end user, you will improve user engagement metrics like pages per session and average time on site, and will also improve conversions from MQL to SQL to opportunity to closed deals.
Research papers.
I’ve partnered with PYMNTS.com on several research reports, including coverage of cross-border payment regulations, and trends in the quick-serve restaurant industry to keep pace with evolving consumer demands.
Pillar Pages.
Pillar pages are comprehensive pieces of content that gives your audience an overview of a specific topic, and links to clusters of related content within your website. See the pillar page I created for Wealth Legacy Institute.
eBooks.
eBooks are a great way to establish your expert status in an industry. They also have perceived value, which means readers are likely to exchange information to access your content. eBooks are a valuable technique for growing email lists, and earning your customer’s trust. Check out the eBook I created for Global Electronic Technology.